When people talk about India, the first few attributes that they associate with the country are cricket and movies. Indian viewers have a deep connection and are in love with their films. When one talks about movies, the first name that immediately comes to mind is Bollywood. Although the Hindi film industry, or Bollywood, is famous across audiences worldwide, other film industries in India are equally exceptional in entertaining their audiences. Tollywood, Mollywood, and Kollywood are some of the few examples of such film industries.
Tollywood, or the Telugu film industry, is also known as the Bollywood or Hindi film industry’s twin brother. It gives tough competition to Bollywood when it comes to the production of movies. In fact, one can safely assume that it is the most significant film industry in India, going by the number of movies it makes and the revenue it generates. Some of the few notable features of the Telugu film industry include melodious songs, foot-tapping dance steps, irresistible performances, and mind-blowing action.
The period January – March 2020 brought a lot of cheer to the Telugu film industry. Some notable film releases went on to make huge money not only in India but also abroad. Just when things seemed well, along came the Covid-19 crisis. The pandemic badly affected the Telugu film industry. It led to the cancellation of movie shoots, and all production activities came to a complete halt. Even when they resumed, the restrictions on the occupancy in theatres, and the fear of catching the virus, ensured that audiences stayed away. It was the time the OTT platforms emerged as a potent force. OTT platforms provided digital streaming services that allowed their viewers to watch web series, movies, and animated shows from their homes’ comfort.
OTT platforms provided the struggling Telugu film industry with a lifeline. The industry was now able to release its productions and capitalize on OTT platforms’ reach and popularity.
The Aha OTT platform, meant exclusively for the Telugu audience, provides on-demand video streaming online services. Its excellent streaming services allow viewers watch Telugu movies online.
Aha’s vast collection of online content includes original web series, movies, and shows across different genres like action, romance, comedy, drama. The content streamed on Aha is ad-free that allows audiences to enjoy uninterrupted entertainment.
Aha is available on mobile, tablet, smart tv, and other streaming devices. It features the best of Telugu cinema and is arguably the best entertainment website for movie lovers.
With the Covid-19 crisis expected to continue for a long time, and with things not looking like returning back to normal soon, it is clear that OTT platforms are going to define the future of film industries worldwide, and the Telugu film industry is no exception. It is the right time for the industry to leverage the reach and popularity of OTT platforms like Aha among viewers.
Subscribe to Aha now to download and enjoy your favorite web shows and watch movies online.